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通常标志牌执行以下功能：

      信息提供：传达服务和设施信息的标志，如地图，目录，教学标志或博物馆，画廊，动物园，公园和花园，展览，旅游和文化景点中使用的解释性标牌，以增强客户的体验。
      宣传：宣传标志旨在说服用户了解公司，产品或品牌的相对优点。
      方向/导航：显示服务，设施，功能空间和关键区域位置的标志，如标志杆或方向箭头。
      位置识别：指示服务和设施的标志，例如房间名称和号码，洗手间标志或地板指示。
      安全警示：提供警告或安全指示的标志，如警告标志，交通标志，出口标志，指示在紧急情况或自然灾害中应采取的措施的标志或传达规则和规定的标志。
      导航：可以是外部的或内部的（例如，在地板中具有交互式屏幕，如在一些旅游景点，博物馆等中发现的“信息性足迹”或者具有“动态寻路”的其他手段。
      标志可用于室外空间或室内场所。建筑物外部使用的标志通常旨在鼓励人们进入和进入室内，以鼓励人们探索环境并参与空间所提供的一切。任何给定的符号可以同时执行多个角色。例如，标牌可以提供信息，但也可以用于帮助客户在复杂的服务或零售环境中导航。
In general,signs perform the following roles or functions:
      Information-provision: signs conveying information about services and facilities, such as maps, directories, instructional signs or interpretive signage used in museums, galleries, zoos, parks and gardens, exhibitions, tourist and cultural attractions that enhance the customer's experience.
      Persuasion: promotional signage designed to persuade users of the relative merits of a company, product or brand.
      Direction/ Navigation: signs showing the location of services, facilities, functional spaces and key areas, such as sign posts or directional arrows.
      Identification: signs indicating services and facilities, such as room names and numbers, restroom signs, or floor designations.
      Safety and Regulatory: signs giving warning or safety instructions, such as warning signs, traffic signs, exit signs, signs indicating what to do in an emergency or natural disaster or signs conveying rules and regulations.
      Navigation – may be exterior or interior (e.g. with interactive screens in the floor as with "informational footsteps" found in some tourist attractions, museums, and the like or with other means of "dynamic wayfinding".
Signs may be used in exterior spaces or on-premise locations. Signs used on the exterior of a building are often designed to encourage people to enter and on the interior to encourage people to explore the environment and participate in all that the space has to offer. Any given sign may perform multiple roles simultaneously. For example, signage may provide information, but may also serve to assist customers navigate their way through a complex service or retail environment.